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As a freelancer, when people ask you what you do for a living, you’re inclined to show them your work rather than explain it. With the world of the Internet flourishing, not only can people search for your completed projects online, but potential employers and partners could as well. With freelance marketplaces expanding, it is important for you to stand out from the crowd to find the best employers that will hire you for their freelance projects.

You might be asking yourself: Why is an online portfolio important? Can’t I just send potential employers my work privately?

In this article, we pinpoint 5 main reasons why an online portfolio is extremely viable to successfully grow your freelancing career.

Stay Professional and Make the Best First Impression
With all the online tools available, create the best-looking online portfolio to prove your professionalism to your potential employers. People searching to hire freelancers are always looking for clean, clear, and consistent work that not only your completed projects show, but also the way you creatively design your online website displays.

Enhance Your Visibility, Relevancy, and Reach
Now more than ever, employers have stopped limiting their freelance hires to local freelancers. With this in mind, it is important for you to establish your online presence to achieve top visibility and relevancy worldwide. In addition, with the use of SEO keywords you can find online, placing yourself on various search engines is as easy as 1, 2, 3. This helps potential employers quickly find you online and know everything they need to know about you without having to go through the long process of back-and-forth emailing.

Market Your Capabilities
With the way you write, the designs you pick out, and the layout you set, potential employers and visitors can find out bits and pieces of your personality to make sure that you fit in their line of work. Market yourself the way you want to and show off your accomplishments to attract the right employers for the best freelance projects. Show off your skills and ambitions and let your online portfolio be more than just a resume.

Update Your Projects Constantly
With an offline portfolio, every single project you complete with need a PDF update and resending to all potential employers. Online portfolios are flexible enough to allow you a one click update that will keep everyone in the loop of the projects you are completing. Your online website also provides you with the chance to add new content to show potential employers that you are constantly learning and updating your technics and methods.

Stay Available 24/7
Whether you are on vacation, taking a break, or asleep, your online portfolio takes care of your online presence. Available 24/7, 365 days a year, never miss a chance to prove to potential employers that you are capable of taking on their projects. Staying online at all times is an important factor that greatly benefits your freelance career’s growth.

Building a killer online portfolio should be your number one priority. Whether you are a freelance graphic designer, web developer, or copywriter, potential employers are always looking for someone who can stand out from the crowd and bring the best contributions to their projects. Make yourself available and create a clean, concise, and clear portfolio that will leave you with numerous freelancing job opportunities.